How to Measure Social Media ROI in Easy Steps

We just learned that Facebook ROI” only gets searched around 170 times per month, whilst “how to get more likes” gets 880 searches. Does this surprise you?So people are focusing on boosting engagement more than making sure that their social media campaign is actually generating money. buy instagram likes And isn’t that the whole point of any marketing activity – traditional or digital? To grow a business by acquiring more customers or users?!In the world of business, engagement is a means to an end, and that end is generating income. The idea is that, the more engagement you get, the more likely it is that people will know and trust your brand, and eventually purchase your service / product. It’s part of the Customer Journey after all. And even though pursuing engagement can be a lot of fun, doing so should never distract you from the overarching objective – making money!The truth is that, even though working out your social media ROI can seem daunting, simply focusing on engagement is really not a viable alternative. So let’s figure out how to measure ROI in three intuitive steps.Return on Investment is a measure of performance, and can be applied to any investment. To work it out, simply divide the return of an investment by its cost – the result is expressed as a percentage or ratio.This formula, however, is very much a skeleton for you to flesh out. Decide what you count as a return or what you count as a cost. To get the most accurate figure, include everything you possibly can which, unfortunately, means poring over your accounts.When you measure your social media ROI, calculate the ROI for each channel separately. You’ll then be able to better see which platforms your campaigns are performing well on and which they aren’t.And standardizing reports also means that you will be able to compare your campaigns over time, refer back to other reports, and make reasonable predictions or forecast goals.

Decide What Success Looks Like

You can only work out your ROI if you have an idea of what a successful campaign would look like. Think about what you want your campaign to achieve – perhaps it’s generating a particular number of leads in a set period of time; buy instagram likes maybe it’s converting a certain amount of people on your landing page; or driving traffic to your websites online store.Failure to connect tangible business goals to social media campaigns is probably the reason behind Altimeter’s claim that only 34 percent of businesses feel that their social media strategy is connected with their business outcomes.Some key metrics to monitor include: reach, traffic, leads, customer, and conversion rates. Keeping a close eye on how your social media campaign affects these should give you a good understanding of whether or not it’s effective – whether or not it’s making you money.Having your social media ROI stats in front of you enables you to meaningfully review your results and modify you campaigns moving forward. It’s all about striving for continuous improvement after all.Top tip: if your ROI isn’t quite as good as you’d hoped, it may be worth having a look into some of the paid advertising options available. Facebook ads, for example, can be an incredibly effective ROI booster. The trick is to combine your ads with high-quality content; paying ensures reach, quality content ensures engagement.It’s obviously crucially important to identify what you are measuring right from the start of your campaign. Katy will work through this process, setting out a framework for defining KPI, asking what the pitfalls of trying to measure some KPI’s are (including how sentiment is not a good measure of advocacy) and exploring other examples of “hard to measure” benefits, such as the value of ratings and reviews, product seeding and community involvement.

Get Google Analytics and AgoraPulse

There are quite a few options available to you when it comes to monitoring your social media campaigns. But be prepared, to get the most from these you may have to track pages by adding tracking code to URLs, how to get a lot of likes on my instagram photos instantly 2015 build tailored landing pages, and record and integrate the data you receive.Google Analytics allows you to monitor who your audience is, how they behave on your site, where they come from, whether they convert, and much more besides.Adding Google Analytics to your own landing pages and websites is a great way to collect data concerning your own sites’ performance.However, it’s not easy (though it is possible) to use Google Analytics to monitor and find out which of your campaigns is bringing in the most traffic.To do so, you’ll first need to create a Google Analytics campaign for each of your social networks. This involves URL tagging, which uses UTM codes.Our built-in ROI Measurement tool is the easiest way to measure ROI. By allowing you to set your own KPIs, we’re able to give you a good indication of what your Facebook page is really worth.Since you decide what counts as success, AgoraPulse is able to avoid generalized ROI figures and put you back in control.Of course, AgoraPulse offers a whole lot more than the ROI Measurement tool, so check out some of our other great features.As someone who’s attempted to measure social media ROI, we know that all those figures and graphs can get a little overwhelming.But the truth is, not all of them will apply to you. Use your goals to determine which information is applicable to your report, and set an intelligent timeframe for monitoring it and for benchmarking progress over time.It’s best to collate your information into a report. This way you’ll be able to show your manager, colleagues, shareholders, or perhaps even just yourself exactly what affect social media is having on your business.